I bought the Loreal preference dye in shade 0.3 lightest ash blonde, I did know that my hair was never going to be as light as the picture. There was also a 3 for 2 offer on in boots on all haircare items so I bought 3 John Frieda things, A lightening shampoo, a tone correcting shampoo and deep conditioning treatment. I left the dye on for around 45 minutes as it suggests and the rinsed it out, used the conditioner it comes with and rinsed that off, then finally I applied the john frieda deep conditioner and left that on for 15 minutes in the hope it would save my hair from too much damage!
My hair is definitely lighter but still not as light as I would like, so I'm going to dye it lighter again but not for a while as I don't want to frazzle my hair too much. The deep conditioner definitely did wonders too my hair as it feels so much softer and it also made it smell really nice. I am yet to try the shampoos but I could do a review on them once I've used them for a bit if people would like? But I am hoping they get rid of the slight brassy tones in my hair and lighten it just a small amount if anything.